Values is until now, the longest campaign created by Apple.
Originally created to run in Germany in 2019, the campaign had great relevance and ended up running in 6 countries in Europe.
With over 5 years running, I had the opportunity to concept and lead the production and the design team on this campaign by producing many spots from 2020.

253m Apple Views

693k Quality Visits to apple.com

The performance of the films exceeds the top 25% of all iPhone work we run in the region (on Apple Views for Skippable).

The first campaign for Apple to promote iPhone’s Accessibility features in an accessible way.