POSTER FOR
CATCHING
FISHERMEN

There’s lots of information available about Lionfish: A venomous invasive species destroying the Caribbean ecosystem. But fishermen travel light, and are reluctant to take government information. To encourage new fisherman to hunt them, we made the information handy.

Idea: Posters printed with vital Lionfish information using a perforation technique that, when pulled apart, transforms them into nets/bags to catch or to bring home a day’s catch.

Cannes Lion 2017 - Bronze - Design
Cannes Lion 2017 - Bronze - Product Design
First Geometry Global London Cannes Lion Award

LIA 2017- Silver - Design: Poster Campaign
First Geometry Global London LIA Award

WPPED CREAM 2017 - Highly commended