wwf lockdown
for some, lockdown lasts a lifetime.
It’s estimated that there are only 3,200 tigers left in the wild. Yet in the US alone, there are over 5,000 tigers in captivity.
If these captive tigers are “lucky”, they will spend up to 22 years in a state of lockdown. A state we’ve all recently experienced thanks to COVID-19.
So, as the world sat in their homes glued to their phones, we streamed heart-breaking footage from Tiger-King-esque parks across WWF social channels to draw attention to the harsh realities of lockdown for captive tigers. Then, as New Zealand’s restrictions lifted, we took over distressed media with evocative billboards and affecting digital OOH, which streamed real tigers pacing their cages, to highlight the fact that for these tigers, lockdown never ends.
