The work below is part of the Localisation side of TBWA\Media Arts Lab London.
The main role was to adapt creatively to different markets making sure its message is relevant and appropriate to the local culture, at the same time maintaining brand identity in every detail so consistency is ensured globally. 
At TBWA\Media Arts Lab I had the opportunity to work in most of the Global spots since 2019, lead projects and adapt to every market in the whole of Europe.