INTERVENTIONS:

In order to transform technology launches into engaging stories Ford created a different type of demos, by taking the tech out of the car to solve real-life problems.

The Interventions content series is a light-hearted way to visually represent Ford's innovative technology. Self-Braking Trolley (powered by Pre-Collision Assist) to avoid supermarket accidents.

Every object mirrored the benefits of Ford technology. And they all sparked conversations and got extensive media coverage around the world.