Road Sign
creatures

Insight:

More than 1,000 children per month are being injured on local roads around British schools, according to BBC. This problem also affects the rest of Europe. More safety gear could reduce the problem, but kids are very picky with what they wear. They want to choose the items themselves.

Idea:

A back-pack collection designed to look cool for kids, that has a hidden safety feature.

The incorporated road sign design will be recognised by drivers, but also modern cars sign recognition systems, automatically reducing speed and keeping kids safe.

We’ll partner with schools located near the most dangerous streets in Europe and offer the back packs to kids, in an effort to reduce the number of accidents