The Strat-air-caster
your inner rock god calls
Insight:
It doesn't matter if you can play the guitar or not. Once your favourite music track start playing, it's impossible not to play some imaginary riffs and solos to it.
Idea:
Introducing the Strat-air-caster by Fender, an interactive case for smart phones that turns into an air guitar, with playable strings and real sound.
Pivotal Moment:
A real air-guitar that you can play anywhere and anytime.
How does it work:
The Strat-air-caster case connects to any smartphone via bluetooth, allowing users to play their favourite songs. Once connected, players can choose their favourite songs from the app, purchase new ones and play to the interactive backing tracks or just jam to any song. The case has an instant feedback and built-in speaker so players can feel like a guitar God. Even if they can't play a thing