BIG ON THE DETAIL
the new ford edge suv
An American SUV let loose on European roads, the Edge ST-Line makes a grand statement.
But look beyond the surface question of its size and it’s clear the most striking thing about the car is its attention to detail.
Employing light enhancing micro-photography, this digital, out of home, and YouTube bumper campaign tells the story of one of Ford’s largest cars through its finest elements.